Example of a poorly written website in my company's industry:
Omaha Children’s Museum
http://www.ocm.org/
Home Page
Website’s text
New Science & Technology Area Now Open!
You have to see it to believe it!
In the new Charlie Campbell Science and Technology Center, the Super Gravitron has expanded, Science Showplace now houses the museum's popular science demonstrations and the Inventor's Workshop gives children a place to maneuver gadgets, build structures and more. It's an inspiring, interactive place for kids to become immersed in science. Click here for details.
My version
New Charlie Campbell Science and Technology Center!
• Super Gravitron expanded;
• science Showplace now houses the museum's popular science demonstrations;
• inventor's Workshop gives children a place to maneuver gadgets, build structures and more…
Website’s text
Calling Young Writers!
Enter our creative writing contest.
Deadline: March 9
Chances are you’ve seen Gill, the little blue person who is the mascot and symbol of Omaha Children’s Museum. This is your opportunity to bring Gill to life with a short story. Winners will illustrate their stories with help of local children's book illustrator, Erin Taylor, be published in Omaha Family and participate at the museum's grand re-opening. Click here for details.
My version
Calling Young Writers!
Enter our creative writing contest.
This is your opportunity to bring Gill to life with a short story.
Deadline: March 9
Click here for more information.
Website’s text
Weekly Schedule
Monday, February 26
Museum Closed
Tuesday, February 27
10 a.m.-noon & 1-3 p.m. Artist-in-Residence Puppet Activities
10:30 a.m. & 1:30 p.m. Sesame Street Activities
10:30 a.m. Preschool Pals
11:30 a.m. Bunch-a-Lunch
1 p.m. Science and Technology Learning Lab
Wednesday, February 28
10:30 a.m. & 1:30 p.m. Sesame Street Activities
Thursday, March 1
10:30 a.m., 1:30 p.m. & 6 p.m. Sesame Street Activities
11 a.m. Science and Technology Learning Lab
3-7 p.m. Artist-in-Residence Puppet Activities
4:30 p.m. Thursday Night Science*
Friday, March 2
10:30 a.m. & 1:30 p.m. Sesame Street Activities
Saturday, March 3
10:30 a.m. & 1:30 p.m.Sesame Street Activities
11 a.m. Science and Technology Learning Lab
11:30 a.m. & 2:30 p.m. Science Showplace Presentation
1:30 p.m. Omaha Healthy Kids Alliance "Safe Kids Around the House"
Sunday, March 4
Last Day of Frontier Presents Can You Tell Me How to Get to Sesame Street?
1-5 p.m. Artist-in-Residence Puppet Activities
1:30 p.m. & 3:30 p.m. Sesame Street Activities
2:30 p.m. Science Showplace Presentation
Monday, March 5
Museum Closed
*pre-register for this workshop by calling (402) 342-6164 x. 424.
For more information about any of these activities, click here.
My version
Weekly Schedule
Click here and find out what is going on at Omaha Children’s Museum!
Permanent exhibits
Website’s text
Charlie Campbell Science and Technology Center
Now Open!
Kids will love the expanded Super Gravitron, now featuring hydraulic, pneumatic and mechanical sections. At the Inventor's Workshop, maneuver gadgets inspired by Leonardo da Vinci's sketchbooks and create your own structures at Dream It! Build It! and the whirligig station. At Science Showplace you'll see live science presentations like Whiz Bang Super Science and The Amazing Bubble Show. In Recollections, move in front of a projector to see your image on a large screen surrounded in high-definition patterns of color!
My version
Charlie Campbell Science and Technology Center
Now Open!
• Expanded Super Gravitron, now featuring hydraulic, pneumatic and mechanical sections;
• at the Inventor's Workshop, maneuver gadgets inspired by Leonardo da Vinci's sketchbooks;
• create your own structures at Dream It! Build It!;
• live science presentations at Science Showplace;
• in Recollections, see your image on a large screen surrounded in high-definition patterns of color!
Click here for more information.
Website’s text
Creative Arts Center
Our recently renovated Creative Arts Center inspires children to unleash their inner artist. The area features a theater with face painting, costumes and a stage for performances, an Artist-in-Residence studio where kids will learn different types of art from community artists as well as a community sculpture, giant Magna Doodles, make-and-take art projects and more!
My version
Creative Arts Center
• Recently renovated;
• inspires children to unleash their inner artist;
• theater with face painting, costumes and a stage for performances;
• kids will learn different types of art from community artists as well as a community sculpture.
Click here for more information.
Website’s text
Toddler Exploration Center
With park-like nature scenery all around and clouds above, the Toddler Exploration Center provides an area for little ones between ages 1 – 4 to climb, crawl, create and play.
My version
Toddler Exploration Center
• Park-like nature scenery all around and clouds above;
• area for little ones between ages 1 – 4 to climb, crawl, create and play.
Click here for more information.
Wednesday, February 28, 2007
Wednesday, February 14, 2007
Tuesday, February 13, 2007
Week 1 Assignment - Fictional Company
My goal is to create a Children’s Museum of New York website. This website intends to be an educational, entertaining and interactive space with an online store.
Website’s name: Children’s Museum of New York.
URL: http://www.childrensmuseumny.com/
Website’s Navigation:
- Home
- About us
Brief introduction and history of the Museum
Hours and Admission
Maps & Directions
Contact us (address and phones)
- Exhibitions
Traveling exhibits
Permanent exhibits
- Calendar
Performances
Events
Classes
- Press Room
- Membership
Become a Member
Donations
Members Birthday Parties
- Store
Tickets
Products (apparel, toys, games, books, CDs, arts and craft material, maps, posters, etc.).
The purpose of my website is to become an extension of the museum, where children and parents can have all the information they need to plan their visit. They can buy tickets online, learn more about the exhibitions, events and classes. They can also become members, make donations and plan their children’s birthday parties. I also intend to create an interactive virtual space, where children can learn having fun. This space can offer games with cultural, social, environmental, geographical issues, games to improve children’s memory skills, puzzles, among others. The Children’s Museum of New York website will also have an online store, offering tickets to the museum and products (toys, games, books, CDs, arts and craft material, maps, posters, etc.) related to the museum’s attractions and exhibitions.
Tuesday, February 6, 2007
Buying a book online!
I’ve just bought online Steve Krug’s book “Don’t make me think!”.
Now, as my very first assignment for my Internet Marketing Strategies class, I will describe the whole buying process.
First, I went to Google and searched for the book’s title. A lot of options came up and the first store available was Amazon. But, since I was asked to avoid buying the book there, I continued my search and found Sherpa Store.
I accessed the link on Google and there was a picture of the book, a website’s review, a table of contents, product details and a box containing the following information: “Order here risk-free”, “print copy - ships in 24hs”, the book’s price ($35) and the icon “Add to cart”. At the same page, I could also find a box containing a brief text “About MarketingSherpa”, which I read to know a little bit more about the store. They also provided their Customer Service number and their e-mail address. Since everything appeared reliable and organized to me, I clicked the “Add to cart” icon. The final price, with shipping and handling, was $39.05. I clicked “begin checkout” and it led me to a page with a customer and billing info form, nothing big, just basic information required. At this page I could also see my order summary. After filling the form, I clicked on “review my order” and after verifying all the information was correct, such as shipping address, billing address and order summary, I clicked on the “place my order” icon. Order confirmation and receipt came up. At this page, on the right column, they also offered me products related to my purchase. The section title was “Other people who like this product also liked:” and they presented 4 different books with their picture, title and link. All of them related to internet issues.
A few minutes later I received an e-mail from Sherpa Store with a thanks note, the link to my purchased product, my receipt, order summary and all the billing and shipping information. There were also the store’s customer service contacts and information regarding their return policy.
What I consider an interesting fact about Sherpa store is that, besides the printed copy, they provided me with the book in PDF for download. On the other hand, I am not sure if it is a good idea for the seller, because people could easily make copies of the book or forward such PDF document by e-mail to others that would then have access to the book without having to pay for it.
In my opinion, the entire buying process was perfectly clear and easy. The only suggestion I would have is that the store could provide, on the “Order confirmation and receipt” page, a link to the purchased product main page. That is, if the customer wanted to see some details about the product after the purchase, he/she could click on the product’s name and go directly to it’s main page.
4 business days later, as promissed, the book arrived. They send me with the book a thanks note and 3 advertising brochures.
Now, as my very first assignment for my Internet Marketing Strategies class, I will describe the whole buying process.
First, I went to Google and searched for the book’s title. A lot of options came up and the first store available was Amazon. But, since I was asked to avoid buying the book there, I continued my search and found Sherpa Store.
I accessed the link on Google and there was a picture of the book, a website’s review, a table of contents, product details and a box containing the following information: “Order here risk-free”, “print copy - ships in 24hs”, the book’s price ($35) and the icon “Add to cart”. At the same page, I could also find a box containing a brief text “About MarketingSherpa”, which I read to know a little bit more about the store. They also provided their Customer Service number and their e-mail address. Since everything appeared reliable and organized to me, I clicked the “Add to cart” icon. The final price, with shipping and handling, was $39.05. I clicked “begin checkout” and it led me to a page with a customer and billing info form, nothing big, just basic information required. At this page I could also see my order summary. After filling the form, I clicked on “review my order” and after verifying all the information was correct, such as shipping address, billing address and order summary, I clicked on the “place my order” icon. Order confirmation and receipt came up. At this page, on the right column, they also offered me products related to my purchase. The section title was “Other people who like this product also liked:” and they presented 4 different books with their picture, title and link. All of them related to internet issues.
A few minutes later I received an e-mail from Sherpa Store with a thanks note, the link to my purchased product, my receipt, order summary and all the billing and shipping information. There were also the store’s customer service contacts and information regarding their return policy.
What I consider an interesting fact about Sherpa store is that, besides the printed copy, they provided me with the book in PDF for download. On the other hand, I am not sure if it is a good idea for the seller, because people could easily make copies of the book or forward such PDF document by e-mail to others that would then have access to the book without having to pay for it.
In my opinion, the entire buying process was perfectly clear and easy. The only suggestion I would have is that the store could provide, on the “Order confirmation and receipt” page, a link to the purchased product main page. That is, if the customer wanted to see some details about the product after the purchase, he/she could click on the product’s name and go directly to it’s main page.
4 business days later, as promissed, the book arrived. They send me with the book a thanks note and 3 advertising brochures.
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